Case Study: Hewlett Packard

Seeking a Global Identity

HP's billion-dollar Global Multivendor Support Division needed a unified message and full suite of materials for its global sales force. Summit Strategy Partners queried sales team members and marketing managers from several countries to determine requirements and identify international sensitivities.

Summit Strategy Partners delivered a multivendor support global image and logo, a corporate folder and suite of product data sheets and a customer testimonial sales video featuring success stories from Canada, France, and the U.S. The division rolled out its inaugural look and feel across all marketing materials - right down to the baseball caps handed out to the sales force and customers.

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