Case Study: Endeavor Information Systems Inc.

Leveraging the Message

Endeavor is a leader in the digital library asset management system market. The CEO requested that Endeavor re-focus its breakfast and seminar series at an annual tradeshow to target prospects rather than existing customers.

Leveraging an on-going advertising campaign that Summit Strategy Partners developed the previous month, Summit Strategy Partners created and produced a postcard campaign to encourage early registration and participation in Endeavor's seminar series and breakfast. Summit Strategy Partners further encouraged attendance by suggesting that extra postcards be distributed at the trade show booth with signage to tie-in both the ad and postcard campaign.

Summit Strategy Partners is currently engaged in development of a full suite of sales collateral for Endeavor.

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