Case Study: Again Technologies (Motiva)

A Full Startup Springboard

Again Technologies, now Motiva, is a leading provider of enterprise incentive management software. Summit Strategy Partners was engaged to plan and execute a company and product re-launch in only four months. In this time frame, Summit Strategy Partners delivered new messaging and position, corporate identity, marketing collateral, a new Web site and lead-generation piece, and public relations services.

The company and product re-launch was met with enthusiastic response by press and analysts, customers, employees and investors. Coverage included many HR/compensation journals and Computerworld and InformationWeek, generating new leads.

The VP of sales commented to us that our materials made a direct influence on sales. Our successful re-launch of the company was instrumental in Again Technologies obtaining several additional rounds of funding, leading to a rebranding as Motiva.

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